A really helpful social media guide
For beginners
Social media has changed how people make decisions. Instead of going straight to a provider, they research online, often through their social networks. That’s why having a visible, active presence helps you be part of the conversation.
It’s not a one-off task. It’s a way to build trust, stay top of mind and create referral opportunities. Even small efforts can lead to big wins in engagement, leads, and reputation.
These guides help you make the most of your time, even if you’re not a social media expert.
Understanding your digital ecosystem
See how social media fits into your broader marketing strategy and choose the right platforms for your audience.
Creating content that connects
Build content that drives engagement. Discover what works across platforms, different client types and how to use AI to create, personalise and repurpose with ease.
Your action plan
Bring your strategy to life. This section includes step-by-step guidance, content planning prompts, and ready-to-share posts to help you get started.
Tips for optimising your social channels
Boost visibility and engagement. Use this module to sharpen your profiles, review your social health, and make informed decisions about paid ads.
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This document is a guide only and not to be used as a substitute for qualified professional advice. The information is believed to be correct at the time of distribution. Pepper Money does not accept responsibility for any outcomes resulting from reliance on the content of this guide
This guide is intended for brokers only and must not be copied or shared with anyone outside the intended audience without Pepper Money’s prior permission.
© Pepper Money Limited ABN 55 094 317 665; AFSL and Australian Credit Licence 286655 (“Pepper”). Pepper is the servicer of home loans provided by Pepper Finance Corporation Limited ABN 51 094 317 647
